43 lines
1.9 KiB
Python
43 lines
1.9 KiB
Python
# -*- coding: utf-8 -*-
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# Part of Odoo. See LICENSE file for full copyright and licensing details.
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{
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'name': 'Marketing Campaigns',
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'version': '1.1',
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'depends': ['document', 'mail', 'decimal_precision'],
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'category': 'Marketing',
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'description': """
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This module provides leads automation through marketing campaigns (campaigns can in fact be defined on any resource, not just CRM Leads).
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=========================================================================================================================================
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The campaigns are dynamic and multi-channels. The process is as follows:
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------------------------------------------------------------------------
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* Design marketing campaigns like workflows, including email templates to
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send, reports to print and send by email, custom actions
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* Define input segments that will select the items that should enter the
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campaign (e.g leads from certain countries.)
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* Run your campaign in simulation mode to test it real-time or accelerated,
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and fine-tune it
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* You may also start the real campaign in manual mode, where each action
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requires manual validation
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* Finally launch your campaign live, and watch the statistics as the
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campaign does everything fully automatically.
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While the campaign runs you can of course continue to fine-tune the parameters,
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input segments, workflow.
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**Note:** If you need demo data, you can install the marketing_campaign_crm_demo
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module, but this will also install the CRM application as it depends on
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CRM Leads.
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""",
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'website': 'https://www.odoo.com/page/lead-automation',
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'data': [
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'security/marketing_campaign_security.xml',
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'security/ir.model.access.csv',
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'views/marketing_campaign_views.xml',
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'data/marketing_campaign_data.xml',
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'report/campaign_analysis_view.xml',
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],
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'demo': ['data/marketing_campaign_demo.xml'],
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}
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